Mayer’s 12 Principles of Multimedia Learning
If you are designing a PowerPoint presentation, developing an online course or preparing to flip your classroom, you may need to reconsider how you will get learners to engage with the material without the traditional face-to-face interaction. In the book Multimedia Learning (Cambridge Press, 2001), Richard E. Mayer discusses twelve principles that shape the design and organization of multimedia presentations
We’re going to cover the basics of his 12 Principles of Multimedia Learning in this Moodle book.
The Personalisation Principle - Conversational not Formal
The Personalisation Principle says that humans learn best from a more informal, conversational voice than an overly formal voice. Having a more casual voice actually improves the learning experience.
How to use the Personalisation Principle:
You can use this by keeping your language simple and casual. Try to avoid overly professional sounding text, or long, complex words. It also helps to use the first person (you, I, we, our). This is where it helps to consider your audience demographics and try to match the tone of your voiceover to enhance personalisation.
More details can be found HERE