Mayer’s 12 Principles of Multimedia Learning

If you are designing a PowerPoint presentation, developing an online course or preparing to flip your classroom, you may need to reconsider how you will get learners to engage with the material without the traditional face-to-face interaction.  In the book Multimedia Learning (Cambridge Press, 2001), Richard E. Mayer discusses twelve principles that shape the design and organization of multimedia presentations

We’re going to cover the basics of his 12 Principles of Multimedia Learning in this Moodle book.


The Temporal Contiguity Principle - Present Information Together

The Temporal Contiguity Principle states that humans learn best when corresponding words and visuals are presented together, instead of in consecutive order.

Similar to the Spatial Contiguity Principal, presenting an animation that is followed by audio narration separates the two in time, resulting in less learning than if the animation and narration were synchronised in time. Related media should be integrated and presented synchronised in time.

Temporal Principle

How to use the Temporal Contiguity Principle:

If you’re introducing a new process, the animation (or visual) should be occurring at the same time as the voiceover audio. This is preferred to having the voiceover audio play first, and then watching a visual after. You can use this by making sure your voiceover audio is always timed well with your visuals or animations.